Things to Do in Tulum – Beaches, Ruins & Unforgettable Adventures

A Family-Friendly Guide to Mexico’s Boho Paradise

Destination Overview

Tulum is a place where history, nature, and modern eco-tourism come together in perfect harmony. Once an important Mayan port city, this coastal gem now draws travelers seeking pristine beaches, crystal-clear cenotes, and a relaxed, bohemian atmosphere. Whether you’re wandering through ancient ruins, diving into turquoise waters, or savoring a fresh coconut at a beachfront café, Tulum offers an experience that feels both adventurous and serene.

Tulum is divided into two main areas:

• Tulum Pueblo (Town) – A vibrant hub filled with local eateries, colorful street art, and a lively yet laid-back energy. This is where you’ll find authentic taquerías, budget-friendly stays, and markets selling handcrafted souvenirs.
• Tulum Beach (Hotel Zone) – The postcard-perfect stretch of coastline is lined with boutique eco-resorts, beach clubs, and yoga studios. Think oceanfront cabanas, hammocks swaying in the breeze, and thatched-roof restaurants serving farm-to-table cuisine.

What makes Tulum stand out is its eco-conscious spirit. Many hotels run on solar power, plastic use is minimized, and wellness retreats offering yoga, meditation, and Mayan healing ceremonies are part of the culture. Of course, its Instagrammable charm is undeniable—whether it’s the towering wooden sculptures at Ahau Tulum, dreamy jungle swings, or beachside smoothie bowls almost too pretty to eat.

Tulum is more than just a destination—it’s a state of mind. Whether you’re here for the history, the adventure, or simply to unwind under swaying palms, this coastal paradise invites you to slow down and soak in the magic.

Tulum’s Story: From Mayan Trade Hub to Boho Paradise

Long before Tulum became a trendy getaway, it was a thriving Mayan port city known as Zamá, meaning “place of the dawning sun.” Built around 1,000 AD, it was one of the last cities the Maya constructed. It was vital in trading goods like jade, obsidian, and cacao across the Yucatán Peninsula and beyond. Its cliffside location overlooking the Caribbean made it a strategic trading post and a sacred site dedicated to the Mayan god of the wind, Ehecatl.

With the arrival of the Spanish in the 16th century, Tulum was gradually abandoned, left to be reclaimed by the jungle. Centuries later, its ancient ruins, turquoise waters, and untouched beauty drew bohemian travelers, artists, and eco-conscious explorers looking for a slice of paradise.

Today, Tulum blends its Mayan heritage with a free-spirited, eco-friendly lifestyle. A mix of local traditions, holistic wellness retreats, and sustainable tourism shapes its vibrant culture. Whether cycling past street art in Tulum Pueblo or participating in a traditional Mayan temazcal (sweat lodge) ceremony, you’ll feel the deep connection between history and modern-day conscious living.

Top Attractions in Tulum

• Explore the Tulum Ruins
• Swim in Tulum’s Best Cenotes
• Visit the Sian Ka’an Biosphere Reserve
• Snorkel or Dive with Sea Turtles
• Relax on Tulum’s Stunning Beaches
• Bike Around Tulum
• Stroll Through Tulum’s Markets
• Try Authentic Mexican & Yucatán Cuisine
• Experience Tulum’s Wellness Scene
• Sunset at Kaan Luum Lagoon

With its ancient stone walls, cliffside perch, and sweeping Caribbean views, the Tulum Ruins are one of Mexico’s most breathtaking archaeological sites. Unlike other Mayan cities hidden deep in the jungle, Tulum stands right at the edge of the sea, making it a rare and unforgettable sight.

As you wander through the ruins, you’ll pass El Castillo, the grand pyramid rising over the turquoise waters, and the Temple of the Frescoes, which still holds traces of vibrant Mayan artwork. The site is compact and easy to explore, making it a great cultural stop for families—and if the heat gets to you, there’s even a small beach below the ruins where you can cool off in the same waters the Mayans once navigated.

• Location: 3 km from Tulum town
• Opening Hours: 8:00 AM – 5:00 PM (last entry at 3:30 PM)
• Entrance Fee: ~$5 (additional fee for cameras)

Tips for Visiting

✅ Arrive early (before 9 AM) to beat the crowds and the heat.

✅ Wear comfortable shoes – The terrain is uneven, and there’s a bit of walking.

✅ Bring sun protection – There’s little shade, so a hat, sunscreen, and water are must-haves.

Hidden beneath the lush jungle, cenotes are natural sinkholes filled with crystal-clear freshwater—perfect for swimming, snorkeling, and even diving. The ancient Maya considered them sacred, believing they were portals to the underworld. Today, they offer a refreshing escape from the heat and a chance to experience some of the most unique swimming spots in the world.

Best Cenotes Near Tulum

For a true off-the-beaten-path adventure, head to Sian Ka’an, a UNESCO World Heritage Site and one of Mexico’s largest protected natural reserves. Spanning over 1.3 million acres of wetlands, mangroves, and tropical forests, it’s home to an incredible variety of wildlife, hidden Mayan canals, and untouched beaches.

The best way to explore? A boat tour! Glide through crystal-clear lagoons, spot dolphins and manatees, and float down ancient Mayan trade canals that were once used by merchants centuries ago. It’s an experience that feels like stepping into a real-life nature documentary.

📍 Location: 30–45 minutes from Tulum

🎟 Entrance Fee: ~$5 (tours range from $50–$150)

Top Activities in Sian Ka’an

🚤 Boat Tour Through the Mangroves – See manatees, crocodiles, and tropical birds.

🦜 Wildlife Spotting – Watch for dolphins, sea turtles, and even jaguars (if you’re lucky!).

🌊 Float Down Mayan Canals – A peaceful, surreal experience in ancient waterways.

🏝 Explore Punta Allen – A secluded fishing village with pristine beaches and fresh seafood.

Few experiences are as unforgettable as swimming alongside gentle sea turtles in their natural habitat. The waters near Tulum are home to three species of sea turtles—green, loggerhead, and hawksbill—making it one of the best places in the world to snorkel or dive with these amazing creatures.

The most popular spot for turtle encounters is Akumal Bay, just 30 minutes from Tulum. The name Akumal means “Place of the Turtles” in Maya, and true to its name, turtles can be seen year-round grazing on seagrass in the shallow waters. The area is part of a marine conservation zone, so snorkeling is regulated to protect the turtles and their habitat.

🎟 Entrance Fee: ~$7 (guided snorkeling tours from $30–$60)

Best Places to Snorkel with Turtles

• Akumal Bay – The most famous turtle-spotting destination, with clear, shallow waters.
• The Mesoamerican Reef – Just offshore, this reef is the second-largest in the world and teeming with marine life.
• Yal-Ku Lagoon – A mix of fresh and saltwater, offering a calm snorkeling experience with colorful fish.

Relax on Tulum’s Stunning Beaches: White Sand & Turquoise Waters

Tulum is home to some of the most beautiful beaches in the world, with powdery white sand, swaying palm trees, and crystal-clear Caribbean waters. Whether you want to sunbathe, swim, or sip a fresh coconut, Tulum’s beaches offer the perfect setting for relaxation. Some are public and free, while others are part of beach clubs where you can enjoy

loungers, cocktails, and oceanfront dining.

📍 Location: Along the Tulum coastline

🎟 Entrance: Public beaches are free; beach clubs may require a minimum spend ($20–$50 per person)

Best Beaches in Tulum

• Playa Paraíso – True to its name (Paradise Beach), this is one of the most picturesque and accessible beaches in Tulum.
• Las Palmas Beach – A quieter, less crowded public beach, great for swimming.
• Secret Beach (Sian Ka’an) – Located in the biosphere reserve, this untouched paradise is perfect for a secluded getaway.
• Beach Clubs (for a luxury experience) – Papaya Playa Project, Ahau Tulum, and Coco Tulum offer food, drinks, and beachfront loungers.

One of the best ways to experience Tulum is on two wheels! With its flat terrain, scenic jungle roads, and bike-friendly paths, biking is a fun, eco-friendly, and affordable way to get around. Skip the traffic, enjoy the fresh air, and cruise effortlessly between the town, beach, ruins, and cenotes.

📍 Where to Rent: Various shops in Tulum town & hotel zone

💰 Cost: ~$5–$10per day

Best Biking Routes in Tulum

• Tulum Pueblo → Tulum Beach (15 min) – Ride along a dedicated bike path from the town to the coast.
• Tulum Pueblo → Tulum Ruins (10 min) – A quick ride to the famous Mayan ruins.
• Tulum Beach → Gran Cenote (20 min) – A scenic jungle ride leading to one of Tulum’s best cenotes.
• Tulum Beach Road – A laid-back coastal ride past beach clubs, boho boutiques, and smoothie bars.

Tulum isn’t just about beaches and ruins—it’s also a paradise for boho-chic fashion, artisan crafts, and vibrant local markets. From stylish handwoven hammocks to ethically sourced Mexican textiles and handmade jewelry, the town’s boutiques and markets are filled with unique finds that reflect Tulum’s eco-conscious, artistic spirit.

Tulum is a paradise for food lovers! With influences from Mayan, Spanish, and Caribbean cuisines, the local food scene combines bold flavors, fresh ingredients, and time-honored traditions. Whether indulging in street tacos, fresh ceviche, or a slow-cooked cochinita pibil, every bite in Tulum is an adventure.

Must-Try Dishes in Tulum

• Cochinita Pibil – Yucatán’s signature slow-roasted pork, marinated in achiote and wrapped in banana leaves.
• Tacos al Pastor – Mexico’s famous spit-grilled pork tacos with pineapple and fresh cilantro.
• Tikin Xic Fish – A traditional Mayan-style grilled fish, marinated in citrus and achiote.
• Sikil Pak – A unique Yucatán pumpkin seed dip, perfect with tortillas.
• Agua de Chaya – A refreshing Mayan herbal drink, packed with nutrients.

Best Places to Eat in Tulum

• Antojitos La Chiapaneca – Famous for cheap & delicious tacos al pastor.
• El Camello Jr. – A local favorite for seafood and fresh ceviche.
• Taquería Honorio – One of the best spots for cochinita pibil tacos.
• Hartwood – A high-end, open-fire kitchen serving organic, locally sourced dishes.
• Raw Love Café – A must-visit for healthy, plant-based eats in the jungle.

Whether you want to reconnect with nature, relax your mind, or experience ancient Mayan healing rituals, Tulum’s wellness scene offers something for everyone. From oceanfront yoga classes to steam-filled temazcal ceremonies, this is the perfect place to nourish your body and soul.

Top Wellness Experiences in Tulum

• Beachfront Yoga – Start your day with a sunrise flow at Sanará or Ahau Tulum.
• Temazcal Ceremony – A traditional Mayan sweat lodge experience led by a shaman.
• Jungle Spa Retreats – Indulge in massages and holistic treatments at Yaan Wellness or Coqui Coqui Spa.
• Sound Healing & Meditation – Find inner peace with sound baths and guided meditations.
• Plant-Based Detox & Retreats – Cleanse with organic, locally sourced meals and herbal treatments.

Just a short drive from Tulum, Kaan Luum Lagoon is a hidden oasis where shallow turquoise waters surround a deep cenote at the center. Known for its serene atmosphere and stunning colors, it’s the perfect place to unwind, take a refreshing swim, or enjoy the breathtaking sunset over the water.

Unlike Tulum’s more crowded beaches, Kaan Luum remains peaceful and less touristy, making it a fantastic spot for families, photographers, and anyone looking for a quiet escape. The contrast between the light blue shallows and the deep blue cenote in the middle makes this lagoon truly unique.

📍 Location: ~15 minutes south of Tulum

🎟 Entrance Fee: ~$5

What to Do at Kaan Luum Lagoon

• Swim in the crystal-clear shallows – Perfect for wading and floating.
• Paddleboard or kayak – Enjoy a peaceful ride over the calm waters.
• Capture incredible sunset shots – The colors here are unreal at golden hour.
• Note: The deep cenote in the center is roped off for safety and only accessible to certified divers.

How to Get to Tulum & Get Around

Reaching Tulum is easy, with several options depending on your budget and travel style. Once you’re there, getting around is just as simple, whether you prefer biking through town, hopping on a colectivo, or taking a scenic drive along the coast.

Getting to Tulum from Cancun Airport

Since Tulum doesn’t have its own airport, the nearest arrival point is Cancun International Airport (CUN), about 1.5–2 hours away.

Here are your best options for getting to Tulum:

• ADO Bus (Budget-Friendly) – Comfortable, air-conditioned buses run directly from Cancun Airport to Tulum   ($20, 2.5 hours).
• Shared Shuttle: Mid-Range – A convenient option if traveling solo or in a small group ($30–$50 per person).
• Rental Car (Flexible) – Great for exploring beyond Tulum, with rentals starting at $25/day
• Private Transfer: Comfortable – Direct, hassle-free service to your hotel ($100 per vehicle).
• Taxi (Expensive) – Not recommended due to high fares ($100+).

Getting Around Tulum

Once in Tulum, you’ll find several ways to explore:

🚲 Bike Rentals – Tulum is bike-friendly, with rentals available for $5–$10/day.

🚕 Taxis – Readily available but pricey ($10–$20 for short trips).

🚌 Colectivos (Shared Vans) – The cheapest way to travel between Tulum, cenotes, and nearby towns (~$2/ride).

🚗 Rental Car – Best for visiting Sian Ka’an, Coba, or Valladolid. Parking can be tricky in the beach zone.

🚶 Walking – Easy in Tulum Pueblo but not ideal for reaching the beach (too far).

Family-Friendly 3-Day Itinerary for Tulum

Day 1: History, Adventure & Beach Fun

🏛 Morning: Explore the Tulum Ruins before the midday heat. Kids will love the cliffside views and ancient temples.

💦 Midday: Cool off at Gran Cenote or Cenote Calavera—shallow areas make it safe for young swimmers.

🏖 Afternoon: Relax at Playa Paraíso. Bring beach toys and enjoy the soft sand.

🍽 Evening: Casual dinner at Antojitos La Chiapaneca for authentic tacos.

Day 2: Wildlife & Yucatán Flavors

🌿 Morning: Take a guided boat tour in Sian Ka’an Biosphere Reserve—look for dolphins, turtles, and tropical birds.

🥑 Midday: Grab lunch at El Camello Jr., a local favorite for seafood and ceviche.

🍹 Afternoon: Stroll through Tulum Art Market for handmade souvenirs and fresh fruit juices.

🔥 Evening: Experience a traditional Mayan cooking class or sample cochinita pibil at Taquería Honorio.

Day 3: Snorkeling, Shopping & Wellness

🐢 Morning: Snorkel with sea turtles at Akumal Bay—an unforgettable experience for kids!

🛍 Midday: Grab lunch at Raw Love Café, then explore Tulum’s boho boutiques.

🧘 Afternoon: Parents can unwind with a beachfront yoga or spa treatment, while kids play by the shore.

🌅 Evening: Wrap up your trip with a magical sunset at Kaan Luum Lagoon.

Places to Visit Nearby Tulum

If you have extra time in Tulum, don’t miss these incredible day trips—from ancient Mayan ruins to colorful colonial towns and family-friendly eco-parks.

Coba Ruins – Climb an Ancient Mayan Pyramid

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Hidden in the jungle, Coba is home to the towering Nohoch Mul Pyramid, one of the few Mayan pyramids you can still climb. The view from the top is breathtaking!

• Distance: ~45 min from Tulum
• Entrance Fee: ~$6 USD

Tip: Rent a bike to explore the sprawling ruins faster.

Valladolid – A Charming Colonial Town with Cenotes

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A colorful Spanish colonial town, Valladolid is known for its pastel-hued streets, historic churches, and cenotes like Cenote Zaci.

• Distance: 1.5 hours from Tulum
• Entrance Fee: Free to explore, cenote fees vary ($3–$5)

Tip: Try lomitos de Valladolid, a traditional Yucatán dish.

Xel-Há Park – An Eco-Waterpark Perfect for Kids

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This natural water park offers lazy rivers, snorkeling, waterslides, and jungle trails—a perfect spot for families. It’s all-inclusive, so food and drinks are covered in your ticket.

• Distance: ~20 min from Tulum
• Entrance Fee: ~$100 (all-inclusive)

Tip: Arrive early to enjoy the best snorkeling spots before they get crowded.

Chichen Itza – A New Wonder of the World

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No trip to the Yucatán is complete without visiting Chichen Itza, one of the World’s New Seven Wonders. The iconic El Castillo pyramid, sacred cenotes, and intricate carvings make it a must-see.

• Distance: ~2 hours from Tulum
• Entrance Fee: ~$30

Tip: Visit early in the morning to beat the heat and crowds.

Where to Eat, Stay & Shop in Tulum

Best Restaurants in Tulum

Tulum is a culinary, offering everything from authentic taco stands to high-end beachfront dining.

• Antojitos La Chiapaneca (Tacos al Pastor) – A casual, budget-friendly spot serving some of the best tacos al pastor in town. Perfect for a quick and delicious meal.
• Hartwood (Wood-Fired Cuisine) – A farm-to-table open-fire kitchen, using only fresh, local ingredients. No electricity—just fire and flavor! Reservations required.
• Raw Love (Vegan & Healthy Bowls) – A laid-back, plant-based café serving delicious smoothie bowls, fresh juices, and healthy meals right by the beach.
• El Camello Jr. (Fresh Seafood) – A local favorite, famous for its huge portions of fresh ceviche, shrimp tacos, and grilled fish at affordable prices.
• Campanella Cremerie (Ice Cream & Crepes) – A kid-friendly favorite, offering homemade Italian gelato, waffles, and sweet crepes in a cozy setting.

Where to Stay in Tulum

Regarding accommodations, you can choose from luxury resorts, mid-range eco-hotels, or budget-friendly stays—each providing a unique Tulum experience.

Where to Shop in Tulum

Tulum is famous for its boho-chic boutiques, artisan markets, and eco-conscious shopping.

🎨 Tulum Art Market (Local Crafts) – A colorful open-air market filled with handmade jewelry, dreamcatchers, and locally painted artwork.

👜 Caravana Tulum (Bohemian Fashion) – High-end boho-chic clothing and accessories inspired by Tulum’s natural beauty.

💍 Mixik (Folk Art & Jewelry) – A vibrant shop selling Mexican folk art, hand-painted ceramics, and silver jewelry.

👗 La Troupe (Ethical Fashion) – Specializing in handwoven textiles, embroidered dresses, and sustainable fabrics made by local artisans.

🌿 Coqui Coqui Perfumeria (Handcrafted Scents) – A luxurious perfumery offering unique, handmade scents inspired by the Yucatán Peninsula.

Budget & Practical Tips for Visiting Tulum

Whether traveling on a shoestring budget or looking for a luxury escape, Tulum offers a range of experiences. Here’s what to expect regarding costs, safety, and packing essentials to make your trip smooth and enjoyable.

Safety Tips: Staying Safe in Tulum

Tulum is generally safe for tourists, but it’s good to stay alert. Here’s how to travel smart:

✅ Stick to well-lit areas at night – Petty theft can happen, especially in isolated areas.

✅ Avoid withdrawing large amounts of cash at ATMs – Use ones inside banks, not standalone machines.

✅ Use only official taxis or rideshares – Always agree on a price before getting in.

✅ Be cautious with beach currents – Some areas have strong tides; check conditions before swimming.

✅ Respect local laws & protected areas – Avoid walking on sea turtle nesting sites or taking coral souvenirs.

Packing Tips: Essentials for Tulum

• Sun Protection – High-SPF reef-safe sunscreen, sunglasses, and a hat.
• Bug Spray – The jungle areas can be buggy, especially near cenotes.
• Beach & Swim Gear – Pack a quick-dry towel, snorkel gear, and water shoes for cenotes.
• Reusable Water Bottle – Staying hydrated is key in Tulum’s heat.
• Eco-Friendly Toiletries – Many accommodations focus on sustainability, so bring biodegradable shampoo & soap.
• Waterproof Phone Case – Protect your phone during cenote swims or boat tours.

Sustainability & Ethical Travel in Tulum

Tulum’s natural beauty and rich biodiversity make it a dream destination, but rapid tourism growth has put pressure on its fragile ecosystem. Traveling responsibly, we can help preserve Tulum’s beaches, cenotes, and wildlife for future generations.

Eco-Conscious Travel Tips in Tulum

✅ Say No to Plastic – Bring a reusable water bottle, metal straw, and tote bag to reduce waste. Many hotels and restaurants offer filtered water refill stations.

✅ Choose Reef-Safe Sunscreen – Standard sunscreens contain chemicals that harm marine life. Look for biodegradable, mineral-based options.

✅ Respect Wildlife & Protected Areas – Avoid touching sea turtles, disturbing coral reefs, or walking on turtle nesting sites.

✅ Support Local & Sustainable Businesses – Eat at family-owned restaurants, shop at artisan markets, and book eco-friendly tours.

✅ Use Eco-Friendly Transport – Walk, bike, or use colectivos instead of taxis to cut down on emissions.

Best Eco-Friendly Stays in Tulum

🌿 Ahau Tulum – A beachfront eco-resort using solar power, sustainable materials, and biodegradable toiletries.

🏡 Coqui Coqui Tulum – A boutique hotel focused on low-impact, eco-conscious luxury.

🏖 NEST Tulum – A minimalist, solar-powered boutique stay emphasizing sustainability.

🌳 Ajal Tulum Treehouse – Unique treehouse-style lodging, built using local materials and off-grid energy solutions.

Best Sustainable Tours & Experiences

🐢 Akumal Turtle Snorkeling (Eco-Certified) – Snorkel responsibly with guides trained to protect sea turtles and marine life.

🚤 Sian Ka’an Biosphere Reserve Tour – Explore mangroves, Mayan canals, and wildlife with a certified eco-tour.

🏕️ Mayan Community & Jungle Experience – Visit local Mayan communities, learn about sustainable farming, and enjoy a temazcal ceremony.

🛶 Eco-Kayaking & Paddleboarding – Silent, non-motorized tours help preserve Tulum’s delicate ecosystem.

📥 Downloadable Resources

To make your trip stress-free and well-organized, we’ve prepared some handy downloadable resources for you! Simply click the links below to access printable checklists, planners, and guides that will help you get the most out of your Tulum experience.

✅ Packing List  – A printable checklist with all the essentials you need to pack for a trip to Tulum, including clothing, sun protection, beach gear, and eco-friendly items.

✅ Tulum Top Attractions – A quick-reference cheat sheet listing Tulum’s top attractions, including Mayan ruins, cenotes, beaches, and unique experiences.

✅ Family-Friendly Itinerary Planner – A printable itinerary planner with a suggested 3-day family-friendly trip to Tulum, plus space to customize your own schedule.